As part of the Pokémon Center team, my team and I were tasked with designing the branding for the Pokémon World Championship 2016. There were three major elements to this year's design: The bridge (red and gold) which was inspired by the Golden Gate Bridge, the waves (blue) which was based on the city's proximity to the ocean, and the triple lines which represent the tracks of the trolley.
We then applied that look and feel across the suite of merchandise that was either given away to competitors or sold at the pop-up Pokémon Center store. The packaging also elevated the presentation of these items which included a custom trolley dieline and unique art.
To further emphasize 2016 being the year of Pokémon's 20th anniversary, the beanie and hat on the plushes, the design was purposefully chosen to bring back the nostalgic covers of the very first games of the series—Red and Green.
The suite of items included: Backpack Battlemat/Playmat/Playmat Bag Card Sleeves Deckbox Screen Cleaner Hat Beanie Lanyard Pin Badge Plush Jersey/Scarf (Not pictured)
Turasan wine series
Turasan winery was established in 1943 by Hasan Turasan in Cappadocia. Since then the winery has been run by the Turasan family for 3 generations and they have been proud pioneers in the development of the Cappadocia wine region.
The pattern enclosed in the hot air balloon bolsters the concept of this wine series. The pattern is inspired by traditional Turkish pattern that is seen in tiles and clothing. The variation of color conveys each wine's unique palette. The richer the color, the bolder the flavor. Together, the pattern and the typographic treatment represent Turasan's vision of bringing traditional Turkish wine to the contemporary world.
What I did: Packaging Design
Pokémon Center: Frozen Forest Vulpix
I had a lot of fun designing this theme. The challenge was to take Vulpix, a very cute Pokémon and create products that target an aged up audience of all genders.
The result is a simple pattern and tree graphics and allow the orange to accent throughout a forest of blue colors.
What I did: Merchandise Design
Pokémon Gallery Figures
I envisioned the visual identity of Pokémon Gallery Figures line through the eyes of a collector. He or she will wish to display the figure in its original packaging. Therefore, everything about the outer facing elements must be tasteful and elegant yet simple and not overpowering which is not unlike the framing element of an art piece at a museum.
The logo was approached the same way.
What I did: Logotype Design Packaging Design
As part of the Pokémon Center design team, I create merchandise such as themed apparel, visual identity of the packaging, Trading Card Game accessories, etc.
What I did: Merchandise Design Packaging Design Dieline Website Graphics
Fred Hutch / Selected Work
A selection of print and web work developed for Fred Hutch’s donation campaigns, anniversary and promotion materials.
What I did: Printed Material Design Visual Identity/Campaign Design Email Design
Fred Hutch trifold
Fred Hutch "40 Years of Cures" campaign poster
Fred Hutch "40 Years of Cures" campaign banner
Fred Hutch "Honor A Loved One" campaign poster
Fred Hutch "IMPACT" email campaign
Fred Hutch general e-mail newsletter
Fred Hutch / Logos
A selection of logos developed for Fred Hutch and its many programs and initiatives.
What I did: Logotype Design
Save Cord Blood, Save the World
Health Communication Center
Seattle Vaccine Trials Unit
Solid Tumor Translational Research
Employee Advisory Board
Fred Hutch 40th Anniversary
KOHI is a coffee shop that specializes in bringing the history and flavor of unique coffee beans into one amazing experience.
Each coffee bean features a special keyart that is created by combining basic triangles. It represents how in a narrow market with similar products that KOHI and its coffee beans are still able to standout among its competitors through quality and individuality.
Each cup is accompanied by a placemat full of facts such as place of origin, tasting notes, acidity etc. which emphasize KOHI's attention and appreciation of the taste and origins of the bean.
What I did: Logotype Design Visual Identity Design Packaging Design
bar[n] is a farm animal-themed bar that combines the rusticness of a barn and the sophistication of fine art. This juxtaposition results in an atmosphere where piqued curiosity and unique conversations, with the assistance of alcohol, occur. The owner of the bar wishes to revert back to a time where people can talk with random strangers and stay unplugged from the distractions of electronics.
What I did: Logotype Design Visual Identity Design Packaging Design Printed Material Design